SARAL ETop offers prepaid mobiles recharge services, DTH recharge services, and data cards recharge services along with Money Transfer, AEPS & Travel. A large population in India is still not a part of digital economy and banking system. Digital literacy is far from 100% in India and a major chunk of the population is still not self-serviced for basic banking and financial needs. Lack of ATMs and bank branch in rural and semi urban areas is still a concern which hampers financial inclusion. We are trying to bridge this digital divide across urban and rural areas and to offer digital financial and non-financial services to masses via assisted B2B & B2C agent outlets.